How 3D animation and Whiteboard animation services grow business?
February 12 2020
Written by John Charlin and from
Since the time digital marketing has taken its fast pace, animation has been a significant part of numerous business growths. As the business has evolved from offline market strategies to digital marketing, the animation itself has been a constant. Earlier, the companies would create 2D animation videos to market their products, promote their services and enhance business visibility. But over time, digital marketing on online businesses remained constant and types of animation that had an impact on the marketing tactics kept changing. Initially, 2D animation made its impact on the customers where now 3D animation services are at the epitome of success in digital marketing. Nowadays, Whiteboard animation services are in trend for the business-oriented videos, basically, 2D animation tactics are now making comeback in the form of 2D animation.
No matter how similar the background of 3D animation and whiteboard animation is, they contribute differently to business growth or in digital marketing. Let us talk about how these forms of animation play a role in the digital marketing domain.
Contribution of 3D animation services in business growth:
3D animation has been turned out to be quite a strong tool for business marketing in the last decade. Since the businesses have got online, its promotion has also got in the air with digital marketing. Since then, 3D animation services have been used in different ways to grow the business. Let us discuss a few impact ways in which 3D animation services have contributed to bolstering businesses.
3D animation leverages brand status: Representation of important business products and services through impact 3D animation videos have proved to be a leveraging source of the brand image. Many big brands utilize 3D animation services to tell their story to the audiences. Telling the brand story in a 3D animation has been proven to be an excellent way of putting forward the organization’s motives, agendas, and future instincts. A short 3D animation video that narrates the brand’s vision can capture the eyes of audiences quite easily and it also helps in turning the visitors into potential audiences.
3D animation offers cost-effective Promotion: 3D animation services are not considered to be expensive as compared to other marketing tactics. An effective online promotional campaign can be run on social media and other online platforms with a short but crisp animation video. The crux of the service offered by the company can be explained well to the customers in a 3D animation video which obviously offers growth in customer rate.
3D animation enhanced the rate of lead generation: When it comes to business growth, lead generation is one of the most important business tactics. The 3D animation videos are shareable; therefore, if a company implements 3D animation services in their marketing process, the lead generation gets highly effective. Great quality videos are prone to be shared extensively; therefore, it is highly effective in lead generation. The high number of generated leads bring, a high number of potential customers therefore, 3D animation services make quite a high impact on business growth via lead generation.
Build up a business reputation: These days, the business websites are full of 3D animation videos along with the written content on the page. The company’s success stories and testimonials are presented in the 3D animation form because it saves time and it looks excellent. Therefore, 3D animation services have the best contribution to building a business reputation.
Now that we have discussed how 3D animation impacts on business growth, it is time to discuss how Whiteboard animation makes an impact on the same.
Contribution of Whiteboard animation services in business growth:
Whiteboard animation is a great comeback of 2D animations in the era of complex VFX and 3D animations. Here, the modified version of 2D sketch animation that is whiteboard animation makes a huge impact in the business today. Many companies are using this simple yet effective way of putting forward ideas in the mass of customers. Let is talk about how whiteboard animation bolsters business growth in the following topics.
Whiteboard animation has “Back to school nostalgia”: Whiteboard animation is all about describing an idea on the whiteboard, just like we used to study in the schools. It has simplicity in explaining the ideas therefore companies create short whiteboard animations to explain concepts in the conference meetings. It helps in cutting off time over a human presentation. Saved time is saved money for the companies so whiteboard animation certainly has an impact on business growth.
Whiteboard animation simplifies complex ideas: In the case of presenting complex ideas, whiteboard animation helps quite effectively. The explainers create whiteboard animations to describe circuit diagrams, project flows, and service outlines. It can be detailed quite with simplicity when it comes to talking of the complex ideas in whiteboard animation. Therefore, whiteboard animation services make a huge contribution to business growth.
It covers plenty of ideas in a short time span: As discussed earlier, whiteboard animation is a time saver but it even more time-efficient when it comes to the collaboration of the different ideas in one video. It offers plenty of help to the business when it comes to selecting from multiple ideas.
Whiteboard animation saves efforts and money: Whiteboard animation is all about digital sketching on the whiteboard looking background. It needs no actors, no light and camera setups, not headaches on tantrum thrower actors, and no time wasted on editing. All it needs is a story-line and an animator who does whiteboard presentations. It can be enhanced with background images quite easily; therefore, whiteboard animations save efforts and time both.
Whiteboard animation offers storytelling: No matter what story you have behind building your brand, whiteboard animation services can narrate it to the audiences with effective tactics. The story behind the brand’s creation, success and future ventures of the same can be very easily narrated to the customers. This makes an emotional connection with the audience as it already has back to school sort of nostalgia and then it is merged with a story-line. Therefore, whiteboard animations make an excellent tool for business growth.